Three Reasons Your City Might be Missing Out on Tourism

Posted 3 years ago · 2 minutes to read

March 26, 2019

The world has never been as connected as it is today, and as a result, more and more people are travelling. Gone are the days of tourists needing travel agents to develop a rigid itinerary or keeping phrase books in their pocket to decipher foreign road signs. International tourists are using new technologies to see the world, and they are hungry for technologically-innovative cities that utilise the power of these tools.

1. Unruly Public Transport

Global tourists are unlikely to arrive in a new city and have their own car to get around. Most of them will rely heavily on the local public transport systems to get where they want to go. The simple truth is that if they can’t make sense of a city’s public transportation, they’re not going to stick around (and they likely won’t be back).

The days of tired, illegible bus stops with outdated schedules are long gone. These archaic systems are now being replaced by smart signs providing real-time updates and citywide transport communications. Transit management systems in most cities around the world now include next-stop displays within their bus and metro systems, so that people unfamiliar with the area know where they are and when to disembark.

2. Inadequate GTFS Systems

Virtually every tourist in the world has a smartphone in the pocket that’s equipped with cutting-edge navigational equipment. Tools like Google Maps allow tourists to find their bearings, get directions, and even look up bus routes and schedules using the Google Transit Feed System, or GTFS.

GTFS defines how transport agency data is displayed on applications like Google Maps. Visitors who’ve used Google Maps to find the right bus in other cities will be particularly disappointed if they find they can’t do it where they’re visiting. Contributing to Google’s database of transport information empowers a city’s visitors to take control of their own navigation.

3. Unhelpful City Signage

Tourists can’t get where they’re going if they can’t determine where they are, especially in relation to where they want to go. Innovative solutions in road sign displays can give a city a competitive edge when vying for tourism. At first glance, road signs might seem like an inconsequential investment for a city’s tourism prospects. However, breakthroughs in solar-powered, retroreflective paper signs make communicating relevant, current information to commuters easier than ever before. Special E-signs can convey real-time information, while new technologies such as the Radiola E-Wayfinder are specially designed to display information to fast-moving traffic.

Signage SOlutions for the Modern City

Getting tourists and visitors to the destinations they came for is a priority for any transit management system. In today’s rapidly evolving digital world, cities that don’t keep up to the times risk getting left behind. For more information about how signage innovations can make an impact in your city, contact Radiola today.