When it comes to digital signage, there is a knee-jerk reaction that pre-emptively brands digital smart signage as “expensive to install, hard-to-maintain, and costly to repair”. As a result, we know that some transport agencies have continually prioritised more traditional signage when it comes to a key information display at bus stops, light rail stops and train stations. However, at Radiola, we know that there are 3 key benefits to smart signage that can really make a difference on your bottom-line. Read on below.
1. The ability to update schedules on demand
Signage is an underlying cost associated with public transport upkeep and can be expensive. Mostly because over time, public transport routes and times change as demands fluctuate. This means we are locked into a cycle of updating and changing signs as our routes and timetables change.
Yet smart signage, like our ePaper public transport signage, are changeable and dynamic. As your demands change for the public transport provider, signs can be updated instantly, across the network.
We know that information empowers commuters, travellers and tourists who use public transport infrastructure to traverse our great cities, and the key to making the most of this information lies in its accuracy. Smart signs that reflexively update as required – whether that is showing a change in schedules, or specific service information – fulfil this role in a way that traditional signage never could.
2. Removing the need for additional signage for special events
Occasionally, additional signage is necessary to notify the public about events concerning bus or train stops. This could be a notification about extra services to help facilitate transport for a local football game, or it could be to communicate temporary closures of the stop.
A big part of bus and train services is partnerships with local events – for example, helping punters get to the game, or bus re-routing to cater for a marathon. To communicate these changes, signage at stops is required, helping travellers understand how they are affected. Yet, as these partnerships continue, signage will need to go up again and again. When using traditional, fixed signage, this means there is an ongoing labour cost, in addition to an ongoing production cost.
The second shortcoming is clutter. When it comes to communicating critical information, visual clutter can impair readability. Having the all the necessary information centrally-located means ease in communication for passengers.
Here at Radiola, our philosophy towards signage is this: the fewer signs that display critical signage, the better. The benefit of smart signs lies in visual simplicity. Our ePaper signage reduces the need for supplementary signs, helping your agency keep a direct flow of vital information to travellers. And since they can be updated on a need-by-need basis from afar, it means no more costly visits to every stop that needs a new sign.
3. Cheap to run and resistant to damage
Cost-effective signage doesn’t just equate to low production costs, it also comes down to installation and maintenance costs over time.
Our ePaper smart sign products all offer flexibility when it comes to installing and powering the sign. Whether you go for a mains-powered sign or a solar-powered sign, we’re proud to provide solutions that are energy-efficient and eco-friendly, providing a sustainable choice for transport signage.
On the other hand, traditional signage, while cheap to produce and relatively straightforward to install, is susceptible to damage. Whether it’s a corflute sign designed for short-term signage or more traditional plastic encased enclosures, one feature they share is susceptibility to tampering.
At Radiola, we understood that there was a chance here to offer signage that was durable, tough, and tamper-resistant. For our ePaper signage, that means tampering detection and continual status updates so you can respond quickly if and when signs get damaged.
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Smart signs empower commuters. From offering real-time information that travellers can use, through to replacing the need for visual clutter in order to transmit short-term information like stop closures or service disruptions, smart signs work to change how people move around our cities.
Over this blog, we have discussed how our ePaper smart signs, and smart signage in general, work to save your transport agencies money. If you have any questions about how our signage can work for your city, don’t hesitate to contact us.